Gifted
UI/UX PROCESS EXPLORATION | JAN. 2019
Gifted is a personal UI/UX design project I developed based on the struggles many feel while searching for the perfect gift. Whether it's for a friend, family member, or significant other:
Gifted is designed to optimize the gift searching process by offering recommendations based on personalized settings to an individual's likings and characteristics.
Problem Discovery
Gifting is a universally common practice in our society today– it is a way to express love, reinforce relationships, show gratitude or send well wishes. However, despite however well we may know someone, we often find it difficult to find the perfect gift.
Current Offering
Human Need Present
Searching for gifts today largely involves knowing what someone exactly wants/needs or utilizing search engine results, requiring the user to scan through personal blog posts and publication recommendations. For example, searching for "gift for mom" demands the user's time to sift through volumes of ideas and filter out options based on knowledge of the recipient's personality, needs, interests, and more. Such a search process is time-intensive as it requires the user to perform most of the necessary judgements and considerations.
This context reveals the human need for an AI powered search engine that allowed users to search for gifts in an extremely tailored and personal way, to help facilitate faster and more efficient gift discovery. The app could then offer gift recommendations from a range of brands and price points.
Ideation
Initial brainstorms & sketches
The name "Gifted" comes from the name's double entendre:
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Past tense of to gift. The past tense conveys a sense of completion and goal fulfillment, much like the way Gifted attempts to help users fulfill their goal of finding the perfect gift.
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Could also evoke the definition of a "gifted" person. This creates characteristic impressions of extraordinary insight and capability, which is what I hope users feel about the app through their experience.
Mockups
Turning low-fidelity sketches into digital realities
COLOR PALETTE
typography
App icon & logo
What is the speediness factor (when "find online" is selected)?
Ever needed to order something and waited to the last minute? The speediness selection categorizes various lengths of time it would take for the gift to arrive, estimated with shipping time trends of a variety of brands. This narrows the range of potential gifts possible to be recommended, as ones that generally take longer to arrive may be eliminated.
For example, the app could have 4 levels of shipment time tolerance:
No Rush: 8-10 business days
Nice to Have: 5-7 business days
Feelin' the Heat: 2-day shipping
Max Gears: overnight shipping
start new game plan
search the hotlist
personal account profile
view Alex's
order
top
pick 1
go
Track orders that are already placed and review orders that have already been delivered
Clicking discover brings the user to a variety of brands of that particular product category
Start Here
view
details
If the user does not want to start a new individualized gift plan and wants to scour popular items (ranked by customer ratings of the most successful gifts), the gifted hotlist is a platform for this kind of inspirational search.