FORMER DESIGNER, CURRENT VICE PRESIDENT, INCOMING PRESIDENT | SEPT. 2017 – PRESENT
USC student-run, full service marketing agency with clients such as the United Nations, LAPD, Nestle, and the American Cancer Society.
Client Year 2: Evolué Skincare
With my second client in Trojan Marketing Group, I was an integral part of strategy creation and design in the fall, and became acting Account Director during production season. I oversaw the successful production of our video campaign, which is set to release this Thanksgiving. Below is the deck I designed alongside my team for the client pitch.
Trojan Marketing Group
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Client Year 1: DeeBee's Organics
During my first year in Trojan Marketing Group, I was a designer for the DeeBee's Organics client, a Canadian organic popsicle company. In the first semester, we produced a pitch deck with a social media strategy plan as well as a video campaign targeted towards millennial moms looking for clean and healthy snacks for their family. In our spring semester, we produced a made-for-social video campaign and corresponding flatlay photoshoot for newly released products.
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Color Selection
I analyzed the brand's current color palette from their range of products to simplify and regenerate a palette for the pitch presentation. My color selection process involved research on multiple competitor organic brands and their color use in products, then adjusted the original shades to warmer or brighter alternatives that produced a more cohesive set of colors as a whole.
Flatlay Shoot and Campaign Inspiration
